The concept is Go + cuteness.

Go is a highly refined game.

Within its simple rules, the game of Go allows for an almost limitless range of thought, and while it is quiet, it has a strong sense of tension and beauty. I myself have been deeply fascinated by the game of Go.

On the other hand, when I looked at the world surrounding Go, I felt that attention to appearance and design had been put on the back burner.

Although Go itself is minimalist and highly designed, there were almost no options for wearing it naturally with a modern sensibility.

"I want to make Go more widely known in society."

When I thought about it, I realized that the first thing I needed to do was to make it blend quietly into everyday life, and that's how I arrived at the idea of ​​an apparel brand with a Go motif.

However, what we aimed for was not to represent Go as an easily understandable symbol. Rather than a design that would allow the Go board and stones to be identified at a glance, we aimed to abstract the structure and philosophy of Go and reduce it to a minimalist form.

It is important to create a balance that is suitable for everyday use, is fashionable, and yet is appealing to those who know about Go.

Wearing this clothing quietly communicates that you are someone who can play Go.

This sparks conversation and connections, and provides an opportunity for Go enthusiasts to naturally meet each other. This is the kind of experience the brand aims to provide.

At the same time, opportunities to see Go will gradually increase even for people who are unfamiliar with it. Rather than forcing it on people, they will be made aware of its existence in a natural way. I believe that this accumulation will broaden the base of the culture of Go.

We want to be a brand that people who love Go can truly feel is "theirs."

KOSUMI's role is to transform Go into a modern expression and become someone who can expand the world of Go.